JETEFX was founded by Mark Gomez, a five-time World Champion stand-up jet ski athlete whose career spans racing, freeride, freestyle, professional training, and live performance environments.
Long before international titles and global events, the foundation of JETEFX was formed through nearly ten years of hands-on work in the personal watercraft motorsports industry. During his early career, Mark worked as a PWC mechanic, maintaining, repairing, and modifying watercraft daily while developing a deep understanding of reliability, setup, and long-term performance.
That mechanical foundation carried directly into his own competitive progression and the preparation of other riders’ equipment. From the beginning, equipment, technique, and real-world application were treated as a single system.
JETEFX grew from this mindset, evolving into a platform focused on correct fundamentals, reliable execution, and performance that holds up across disciplines and environments.
Performance is engineered through balance, not excess or shortcuts.
JETEFX is built on the belief that lasting performance comes from balance.
Reliability begins with the correct recipe of OEM and aftermarket components. Proven OEM foundations provide durability, predictability, and longevity, while carefully selected aftermarket parts are applied only where they serve a specific and justified purpose.
Each setup is tailored to the rider, discipline, and environment. Rather than chasing peak output, the goal is to harmonize components into a stable operational foundation that supports both performance and longevity.
Control systems emphasize clarity and consistency, reinforcing proper rider input instead of compensating for poor habits. This approach supports a ground-up connection between rider and watercraft, allowing riders to conserve energy, ride longer, and maintain control across conditions.
JETEFX delivers live freestyle watercraft performances designed to ignite excitement, capture attention, and create unforgettable moments for audiences of all ages. When a professional rider launches high above the water, rotating through a backflip before landing clean and accelerating away, the reaction is instant. Shock. Silence. Then cheers.
Children stare in disbelief. Adults lean forward. Cameras come out. The water becomes a stage.
Operating under JETEFX Watercraft Entertainment, each performance is crafted to match the environment and the event. Whether it is a lakeside festival, a resort pool activation, a waterfront venue, or an ocean setting, the goal remains the same. Deliver precision, elevate energy, and leave the crowd talking long after the final landing.
Behind the excitement is discipline. Every show is built on competition-level preparation, mechanical reliability, and structured execution. Safety and audience engagement are treated as equally important. This allows each performance to feel explosive while remaining controlled and repeatable.
JETEFX does not simply ride. It performs with purpose
JETEFX is headquartered in Lake Havasu, Arizona, a location deeply connected to the legacy and progression of stand-up jet skiing and widely recognized as the center of personal watercraft competition for more than 40 years. Basing JETEFX in Lake Havasu reflects a long-term commitment to the sport, its history, and its future, not simply convenience.
